Affinity Bank
FOR IMMEDIATE RELEASE
August 9, 2000

Affinity Bank launches Nationwide Sweepstakes and Opinion Poll

Ventura, CA - Affinity Bank is launching a nation-wide Web-based Sweepstakes and Opinion Poll this month at www.affinitybank.com. An "Enter to Win" money bag icon and a "Get Heard" Capitol Flag icon on the web site have been programmed to "click through" to the Bank’s contest and opinion poll registration pages.

Targeted primarily toward RV enthusiasts, participation is open to everyone in the nation, except employees of Affinity Bank, its affiliates, promotional employees and their respective families.

One Sweepstakes prize worth up to $500 will be awarded every month. Prizes include a $500 Gift Certificate to Camping World Stores and 15,000 United Airlines Mileage Plus Reward Miles -- Winner’s choice.

The monthly Opinion Poll will cover subjects of interest to RV enthusiasts and Seniors. Each month, the bank will solicit votes in favor and against the issue presented, then send the final tally to appropriate legislative bodies in Washington D.C. and the state capitol(s).

Affinity Bank President and CEO, Michael McGuire, said, "We’re really hoping that people will take advantage of this contest and opinion poll. We’re trying to bring them something that will enhance their personal lives as well as get their voice heard on Capitol Hill. I’ve spent a lot of years working with government leaders and I believe that lawmakers want to hear from the people more than they want to hear from lobbyists. So, I want to give people an opportunity to be heard collectively in a way that could give their voice more power. The more people who participate, the more powerful the message we send."

The Bank, a privately-held financial institution based in Ventura, California, with over $330 million in assets, operates primarily as a virtual bank for "people on the go", providing highly regarded services by phone, fax, and mail. The Bank is also offering these services through its Internet web site. Products include high interest CDs, Money Market Checking and Savings accounts, including a Money Market account tied to the 90-day T-bill, regular Checking and Savings accounts, and ATM/Debit card services. The Bank has two physical branch facilities, one in Ventura and one in San Francisco, California.

They are using a series of promotions in an effort to attract more customers to the Bank’s web-site. There is no obligation to open an account in order to participate in the contest or cast a vote in the opinion poll. The contest is scheduled to continue indefinitely. For more information, visit the web site at www.affinitybank.com or call 800-489-1562.

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